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Privacy Notice

How Geld Finance collects, uses and protects your personal information.

Last updated: 17 October 2026

Who we are

Geld Finance Ltd ("Geld Finance", "we", "us") is a commercial finance broker. We are the controller of the personal information described in this notice. Our contact details are at the foot of this page and on our home page.

What information we collect

We collect the information you give us when you contact us or complete our enquiry form, and limited technical information when you visit this website.

  • Contact details, such as your name, company name, email address and telephone number.
  • Details of your enquiry, such as the type of finance you are interested in, the approximate amount required and any message you send.
  • If you proceed with an application, information about your business, its finances and, where relevant, its directors or owners, which we collect separately and tell you about at the time.
  • Technical information such as your IP address, browser type and the pages you view, collected through cookies as described in our Cookie Policy.

How we use your information

  • To respond to your enquiry and provide the service you ask for.
  • To introduce you to suitable lenders and finance providers and to manage an application, where you ask us to.
  • To meet our legal and regulatory obligations and to keep appropriate records.
  • To keep our website secure, understand how it is used and improve it.

Our lawful bases

We rely on your request to take steps before entering into a contract, our legitimate interests in running and improving our business, compliance with legal obligations and, for non essential cookies, your consent. Where we rely on consent, you can withdraw it at any time.

Who we share your information with

We share your information only where it is needed for the purpose you gave it to us. This may include lenders and finance providers you ask us to approach, credit reference and identity verification agencies when an application requires them, professional advisers, and service providers that host or support our website and email. These providers act on our instructions. We do not sell your personal information.

International transfers

If we transfer personal information outside the United Kingdom, we make sure an appropriate safeguard is in place, such as an adequacy decision or approved contractual clauses.

How long we keep it

We keep enquiry information for as long as it is needed to respond to you and to handle any resulting application, and then for a period that allows us to meet legal, accounting and regulatory requirements. We delete or anonymise it when it is no longer needed.

Your rights

Under UK data protection law you have the right to ask for access to your information, to have it corrected or erased, to restrict or object to our use of it, and to receive a copy in a portable format. To use any of these rights, contact us using the details below. We will respond within one month.

Complaints about how we use your data

If you are unhappy with how we have handled your information, please contact us first so that we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.

Changes to this notice

We may update this notice from time to time. The date at the top of the page shows when it was last changed.

Contact us

Geld Finance Ltd, 93 Stockingstone Road, Luton, England, LU2 7NE. Email: info@geldfinance.uk. Telephone: +44 7377 091504.

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